The benefit of uniform price for branded variants
Year of publication: |
2013
|
---|---|
Authors: | Chen, Yuxin ; Cui, Tony Haitao |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 1, p. 36-50
|
Subject: | Preismanagement | Pricing strategy | Fairer Handel | Fair trade | Verhaltensökonomik | Behavioral economics | Kundenbindungsprogramm | Loyalty program | Markentreue | Brand loyalty |
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