The benefits of information technology strategy and management for cloud-based CRM systems using the interactive qualitative analysis approach
You-Shyang Chen, Chun-Hui Wu, Huan-Ming Chuang, Li-Chuan Wang, Chien-Ku Lin
| Year of publication: |
2018
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|---|---|
| Authors: | Chen, You-Shyang ; Wu, Chun-Hui ; Chuang, Huan-Ming ; Wang, Li-Chuan ; Lin, Chien-Ku |
| Published in: |
International journal of technology, policy and management : IJTPM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1468-4322, ZDB-ID 2113290-2. - Vol. 18.2018, 1, p. 25-46
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| Subject: | benefits realisation | cloud CRM | information technology | interactive qualitative analysis | IQA | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | Cloud Computing | Cloud computing | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011861119