The benefits of modular services platforms for "following" service customers abroad
Year of publication: |
2010
|
---|---|
Authors: | Schermann, Michael ; Böhmann, Tilo ; Krcmar, Helmut |
Published in: |
Export und Internationalisierung wissensintensiver Dienstleistungen. - Lohmar : Eul, ISBN 978-3-89936-899-4. - 2010, p. 275-302
|
Subject: | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Globalisierung | Globalization |
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