The best of both worlds? : effects of attribute-induced goal conflict on consumption of healthful indulgences
Year of publication: |
2012
|
---|---|
Authors: | Belei, Nina ; Geyskens, Kelly ; Goukens, Caroline ; Ramanathan, Suresh ; Lemmink, Jos |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 900-909
|
Subject: | Ernährungsverhalten | Eating habit | Schnellgastronomie | Fast-food industry | Gesundheitsvorsorge | Preventive care | Ernährungsindustrie | Food industry |
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