The best practice of CRM implementation for small- and medium-sized enterprises
Year of publication: |
2019
|
---|---|
Authors: | Pohludka, Michal ; Štverková, Hana |
Published in: |
Administrative Sciences. - Basel : MDPI, ISSN 2076-3387. - Vol. 9.2019, 1, p. 1-17
|
Publisher: |
Basel : MDPI |
Subject: | CRM | customer | funnel management | key account management | needs | segmentation | small- and medium-sized enterprises | sustainable business |
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