The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
Year of publication: |
2024
|
---|---|
Authors: | Ittefaq, Huma ; Akhtar, Nadeem ; Siddiqi, Umar Iqbal ; Islam, Tahir ; Kuzior, Aleksandra |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103597, p. 1-15
|
Subject: | Brand avoidance | Brand betrayal | Brand inauthenticity | Corporate wrongdoing | Reparation | Rumination |
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