The better mousetrap : brand invention in a media democracy
Simon Pont
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Pont, Simon |
| Publisher: |
London : Kogan Page |
| Subject: | Markenartikel | Brand | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 285 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-0-7494-6621-3 ; 978-0-7494-6622-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009660411