The Better They Are, the More They Give: Trade Promotions of Consumer Durables
Year of publication: |
2005
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Authors: | Bruce, Norris ; Desai, Preyas S. ; Staelin, Richard |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 1, p. 54-66
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