The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality
Year of publication: |
2019
|
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Authors: | Escandon-Barbosa, Diana ; Rialp Criado, Josep |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 1, p. 2-21
|
Subject: | brand image | Country image | multigroup comparisons | product evaluation | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
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