The bifold triadic relationships framework : a theoretical primer for advertising research in the metaverse
Year of publication: |
2022
|
---|---|
Authors: | Ahn, Sun Joo ; Kim, Jooyoung ; Kim, Jaemin |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 5, p. 592-607
|
Subject: | Metaverse | Werbung | Advertising |
-
Attaran, Sharmin, (2015)
-
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša, (2015)
-
Political advertising and election outcomes
Spenkuch, Jörg L., (2016)
- More ...
-
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo, (2023)
-
TV advertising engagement as a state of immersion and presence
Kim, Jooyoung, (2017)
-
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar, (2023)
- More ...