The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences
Year of publication: |
2017
|
---|---|
Authors: | Pare, Vipul ; Pourazad, Naser |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 29.2017, 5, p. 1160-1177
|
Publisher: |
Emerald Publishing Limited |
Subject: | Emerging markets | Indian retail sector | Demographic differences | Indian shopping malls | Mall visiting behaviour | Shopping mall behaviour |
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