The Big Data Illusion

Abstract Big Data analysis has drawn considerable interest both in tourism research and practice. The authors argue that, although the potential impact is promising, implementation often fails due to insufficient access to the data needed: Although Big Data is there, it is often not available for practical application. The authors therefore call to action in generating and using not only big, but open data.

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Year of publication:	2021
Authors:	Schmücker, Dirk ; Reif, Julian
Published in:	Zeitschrift für Tourismuswissenschaft. - De Gruyter Oldenbourg, ISSN 2366-0406, ZDB-ID 2649487-5. - Vol. 13.2021, 2, p. 157-166
Publisher:	De Gruyter Oldenbourg
Subject:	Passive Mobile Data \| GPS location \| visitor management \| open data

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1515/tw-2021-0013 [DOI]
Source:	Other ZBW resources

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