The Birth of Brand: 4000 Years of Branding History
Year of publication: |
2008
|
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Authors: | Moore, Karl ; Reid, Susan |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | brand | proto-brand | ancient world | brand personality |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Business History Vol. 50.No. 4(2008): pp. 419-432 |
Classification: | L2 - Firm Objectives, Organization, and Behavior ; A1 - General Economics ; D1 - Household Behavior and Family Economics |
Source: |
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