The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships
Year of publication: |
2008
|
---|---|
Authors: | Fernandes, Teresa M. ; Proença, João F. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 1/2, p. 153-168
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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