The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Ingmar Geiger; Aurélia Durand; Samy Saab; Michael Kleinaltenkamp; Roger Baxter ...
| Year of publication: |
2012
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| Authors: | Geiger, Ingmar ; Durand, Aurélia ; Saab, Samy ; Kleinaltenkamp, Michael ; Baxter, Roger |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 82-93
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| Subject: | Lieferantenmanagement | Supplier relationship management | Wertanalyse | Value analysis | Kundenwert | Customer value | Materialbedarf | Material requirements | Wechselverhalten | Switching behaviour | Transaktionskosten | Transaction costs | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513218