The BoP business paradigm : what it promotes and what it conceals
Year of publication: |
September 2018
|
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Authors: | Peredo, Ana Maria ; Montgomery, Nick ; McLean, Murdith |
Published in: |
Oxford development studies. - Abingdon : Routledge, ISSN 1360-0818, ZDB-ID 1327690-6. - Vol. 46.2018, 3, p. 411-429
|
Subject: | Bottom of the pyramid | Geschäftsmodell | Business model | Multinationales Unternehmen | Transnational corporation | Internationale Geschäftsbeziehungen | International business | Armut | Poverty | Kapitalismus | Capitalism | Bibliometrie | Bibliometrics |
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