The bottom line : marketing and firm performance
Year of publication: |
2009
|
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Authors: | Fine, Leslie M. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 52.2009, 3, p. 209-214
|
Subject: | Marketing | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
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