The brain in business : neuromarketing and organisational cognitive neuroscience
Year of publication: |
2010
|
---|---|
Authors: | Lee, Nick ; Butler, Michael R. J. ; Senior, Carl |
Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 49.2010, 3/4, p. 129-131
|
Subject: | Neurowissenschaften | Neuroscience | Kognition | Cognition | Neuromarketing | Neuroökonomie | Neuroeconomics |
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