The brand benefits playbook : why customers aren't buying what you're selling - and what to do about it
Year of publication: |
[2024]
|
---|---|
Authors: | Weiss, Allen ; MacInnis, Deborah J. |
Publisher: |
Dallas, TX : Matt Holt Books |
Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Table of Contents [gbv.de] |
-
Syahida Abd Aziz, (2018)
-
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra, (2016)
-
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung, (2016)
- More ...
-
Moving from free to fee : how online firms market to change their business model successfully
Pauwels, Koen, (2008)
-
Budgeting, first step in cost estimating
Weiss, Allen, (1964)
-
How to pay your salesforce : a model of salary vs commission pay plans
John, George, (1984)
- More ...