THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE
Year of publication: |
2011
|
---|---|
Authors: | Olimpia, Ban ; Luminita, Popa ; Simona, Silaghi |
Published in: |
Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 1.2011, special, p. 193-199
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | brand equity | destination | tourism | survey | Oradea |
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