The brand glossary
edited by Jeff Swystun
| Year of publication: |
2007 ; 1. publ.
|
|---|---|
| Other Persons: | Swystun, Jeff (ed.) |
| Publisher: |
London : Interbrand Basingstoke [u.a.] : Palgrave Macmillan [u.a.] |
| Subject: | Markenartikel | Brand | Terminologie | Terminology | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | VI, 132 S. Ill. 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 978-1-4039-9809-5 ; 1-4039-9809-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547521