The brand image myth
Year of publication: |
1961
|
---|---|
Authors: | Evans, Franklin B. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 4.1961, 3, p. 19-28
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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