The brand innovation manifesto : how to build brands, redefine markets and defy conventions
John Grant
| Year of publication: |
2006
|
|---|---|
| Authors: | Grant, John |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Markenartikel | Marketing | Verbraucherverhalten | Lebensstil |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 310 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-02751-7 ; 978-0-470-02751-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004871575