The Brand Likeability Effect: Can firms make themselves more likeable?
Year of publication: |
2013
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Authors: | Nguyen, Bang ; Melewar, T C ; Chen, Junsong |
Published in: |
Journal of general management. - Henley-on-Thames : The Braybrooke Press, ISSN 0306-3070, ZDB-ID 188363x. - Vol. 38.2013, 3, p. 25-50
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Saved in:
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