The brand relationship of cult-like following : developing scales of measurement in Apple and Catholic devotees
Yi-Chia Wu, Michael S. Minor
| Year of publication: |
2019
|
|---|---|
| Authors: | Wu, Yi-Chia ; Minor, Michael |
| Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 9.2019, 2, p. 27-36
|
| Subject: | Seven Dimensions of Religion | Devotees | Indifferents | Apple | Catholicism | Religion | Katholizismus | Apfel | Messung | Measurement | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5195/emaj.2019.185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012266305