The brand, the persona and the algorithm : how datafication is reconfiguring marketing work
Year of publication: |
2022
|
---|---|
Authors: | Aimé, Isabelle ; Berger-Rémy, Fabienne ; Laporte, Marie-Eve |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 814-827
|
Subject: | Affordance | Algorithm | Case study | Datafication | Marketing work | Sociomateriality |
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