The brand-wagon : emerging art markets and the Venice Biennale
Year of publication: |
2011
|
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Authors: | Rodner, Victoria L. ; Omar, Maktoba ; Thomson, Elaine |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 3, p. 319-336
|
Subject: | Biennale di Venezia <53., 2009, Venedig> | Kunst | Arts | Künstler | Artists | Markenführung | Brand management | Erfolgsfaktor | Success factor | Vergleich | Comparison |
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