The branding challenges of Asian manufacturing firms
Year of publication: |
2010
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Authors: | Birnik, Andreas ; Birnik, Anna-Karin ; Sheth, Jagdish |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 53.2010, 5, p. 523-533
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