The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Year of publication: |
2008
|
---|---|
Authors: | Müller, Brigitte ; Florès, Laurent ; Agrebi, Meriem ; Chandon, Jean-Louis |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 3, p. 465-470
|
Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Website | Werbewirkung | Advertising effects | Frankreich | France |
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