The branding of Chhokra
Som Aditya Juyal; Mohd. Nishat Faisal; Ajith Paninchukunnath
Year of publication: |
2009
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Authors: | Juyal, Som Aditya ; Faisal, Mohd. Nishat ; Paninchukunnath, Ajith |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 13.2009, 3, p. 69-75
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Subject: | Markenführung | Brand management | Seife | Soap | Waschmittelindustrie | Detergent industry | Indien | India |
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