The branding of contemporary Chinese art and its politics : unpacking the power discourses of the art market
Year of publication: |
2014
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Authors: | Preece, Chloe |
Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 4.2014, 1/2, p. 25-44
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Subject: | Branding | Marcomarketing | Ideology | Art market | Art movements | Contemporary Chinese art | China | Markenführung | Brand management | Kunst | Arts | Kunsthandel | Art trade | Kultursektor | Cultural sector | Kundenzufriedenheit | Customer satisfaction |
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