The bricks that build the clicks : newsroom investments and newspaper online performance
Yihui Elina Tang, Shrihari Hari Sridhar, Esther Thorson and Murali K. Mantrala
| Year of publication: |
2011
|
|---|---|
| Authors: | Tang, Yihui ; Sridhar, Shrihari ; Thorson, Esther ; Mantrala, Murali K. |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 13.2011, 2, p. 107-128
|
| Subject: | Zeitung | Newspaper | Internet | Investition | Investment | Printwerbung | Print advertising | Ökonometrisches Modell | Econometric model | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267484