The building of Michelin's corporate image and brand
Year of publication: |
2012
|
---|---|
Authors: | Barjot, Dominique ; Tesi, Francesca |
Published in: |
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]. - Bruxelles : Lang, ISBN 90-5201-793-X. - 2012, p. 51-74
|
Subject: | Compagnie Générale des Etablissements Michelin <Clermont-Ferrand> | Markenführung | Brand management | Firmenimage | Corporate reputation | Unternehmensgeschichte | Business history | Reifenindustrie | Tyre industry | Frankreich | France |
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