The bullwhip effect in an online retail supply chain : a perspective of price-sensitive demand based on the price discount in e-commerce
Year of publication: |
May 2017
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Authors: | Gao, Dandan ; Wang, Nengmin ; He, Zhengwen ; Jia, Tao |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 64.2017, 2, p. 134-148
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Subject: | Bullwhip effect | e-commerce | online retail market | online retail supply chain | price discount | Lieferkette | Supply chain | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Bullwhip-Effekt | Einzelhandelspreis | Retail price |
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