The bundling strategy : the one-click effect on loss aversion
Juan Luis Nicolau, Ricardo Sellers
| Year of publication: |
2020
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|---|---|
| Authors: | Nicolau, Juan Luis ; Sellers Rubio, Ricardo |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 4, p. 704-712
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| Subject: | bundling | booking | loss aversion | airfares | low cost | Leistungsbündel | Bundling strategy | Risikoaversion | Risk aversion | Preismanagement | Pricing strategy | Prospect Theory | Prospect theory | Niedrigpreisstrategie | Low-cost strategy | Verlust | Loss |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348019876692 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212634