The business model navigator : the strategies behind the most successful companies

Oliver Gassmann, Karolin Frankenberger, Michaela Choudury

"The method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose of this book is to introduce a methodology - the Business Model Navigator - that will help innovate business models in a structured manner"--

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Year of publication:	2020 ; Second edition
Authors:	Gassmann, Oliver ; Frankenberger, Karolin ; Choudury, Michaela
Publisher:	Harlow, England : Pearson
Subject:	Strategisches Management \| Strategic management \| Geschäftsmodell \| Business model
Description of contents:	Table of Contents [gbv.de]

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Extent:	xx, 404 Seiten Illustrationen, Diagramme 24 cm
Series:	FT Financial Times publishing
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturverzeichnis: Seite 377-394 Revised edition of The business model navigator, 2014
ISBN:	978-1-292-32712-9 ; 978-1-292-32713-6 ; 978-1-292-32714-3
Classification:	Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012227577