The business of media distribution : monetizing film, TV, and video content in an online world

Market opportunity and segmentation: the diverse role of studios and networks -- Intellectual property assets enabling distribution: the business of creating, marketing, and protecting an idea -- Financing production: studios and networks as venture capitalists -- Theatrical distribution -- The (non-download, non-streaming) home video business -- Television distribution -- Internet streaming and on demand access: a new paradigm matures - on-demand and multi-screen access, FAANG+, cord-cutting, online originals, cloud applications, social media, changing how we watch, direct from the creator, and more -- Ancillary revenues: merchandising, video games, hotels, pay-per-view and transactional VOD roots, airlines, and other markets -- Marketing -- Making money: net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.