Extent: | XXII, 326 S. graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook ; Fallstudie ; Case study |
Language: | English |
Notes: | Formerly CIP Uk. - Includes bibliographical references and index Preface -- How to use the workbook -- Why prepare a business plan? -- What backers look out for -- Phase one history and position to date -- Assignment 1 business purpose and aims -- Assignment 2 a description of your business -- Assignment 3 a description of your products and/or services -- Phase two market research -- Assignment 4 customers -- Assignment 5 competitors -- Assignment 6 a plan for market research -- Phase three competitive business strategy -- Assignment 7 strategic framework -- Assignment 8 pricing -- Assignment 9 advertising and promotion -- Assignment 10 place and distribution -- Phase four staffi ng and operations -- Assignment 11 the selling methods plan -- Assignment 12 making, outsourcing and supplies -- Assignment 13 people and related administrative procedures -- Assignment 14 legal and regulatory factors affecting operations -- Assignment 15 building a website -- Assignment 16 communication systems -- Phase five forecasting results -- Assignment 17 the sales forecast -- Assignment 18 pro forma cash-flow statement -- Assignment 19 pro forma profit and loss statement -- Assignment 20 pro forma balance sheet -- Assignment 21 break-even analysis -- Assignment 22 financing requirements -- Phase six business controls -- Assignment 23 financial controls -- Assignment 24 sales and marketing controls -- Assignment 25 other business controls -- Phase seven writing up and presenting your business plan -- Assignment 26 writing up and presenting your business plan -- Appendix: sources of business help, information and advice -- Index. |
ISBN: | 978-0-7494-6461-5 ; 0-7494-6461-5 ; 978-0-7494-6462-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009515002