The carrier-within-a-carrier strategy : an analysis of Jetstar
Year of publication: |
2015
|
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Authors: | Whyte, Randall ; Lohmann, Guilherme |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 42.2015, p. 141-148
|
Subject: | Jetstar | Qantas | Carrier-within-a-carrier | Low cost carriers | Strategic windows | Driving forces model | Niedrigpreisstrategie | Low-cost strategy | Fluggesellschaft | Airline | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy |
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