The Case of Plain Packaging for Cigarettes - an Overview

Plain packaging of tobacco products is a new tobacco control tool which has been considered in recent times by several governments throughout the world. By standardizing the appearance of all cigarette boxes, plain packaging aims to make all packs look unattractive and render health warnings more prominent. Australia is set to become the first country in the world to introduce legislation requiring “plain packaging” for cigarettes. Plain packaging raises both health-related and legal tricky issues. Indeed, it is being persistently challenged not only by the tobacco industry as to its legality, but also in its genuine effectiveness.After summing up the state of the art of the debate triggered by this innovative tobacco control tool, this report predicts that plain packaging is a thorny issue which is likely to keep busy IPRs and WTO specialists as well as academics in the years to come