The "Casino Model" of internationalization : an alternative Uppsala paradigm
Year of publication: |
December 2017
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Authors: | Håkanson, Lars ; Kappen, Philip |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 48.2017, 9, p. 1103-1113
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Subject: | Uppsala Model | internationalization theories and foreign market entry theories | managing uncertainty | Theorie | Theory | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Entscheidung unter Unsicherheit | Decision under uncertainty | Risiko | Risk | Auslandsinvestition | Foreign investment | Glücksspiel | Gambling |
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