The chain of effects from customer satisfaction to customer profitability
Year of publication: |
2015
|
---|---|
Authors: | Keiningham, Timothy ; Aksoy, Lerzan ; Komarova, Yuliya A. ; Nejad, Mohammad |
Published in: |
Handbook of research on customer equity in marketing. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-497-8. - 2015, p. 265-282
|
Subject: | Lieferantenmanagement | Supplier relationship management | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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