The challenge of branding and brand management : perspectives from the hospitality industry
Year of publication: |
2015
|
---|---|
Authors: | Gardini, Marco A. |
Published in: |
Tourism and leisure : current issues and perspectives of development : a Festschrift in honor of Prof. Dr. Peter Keller. - Wiesbaden : Springer Gabler, ISBN 978-3-658-06659-8. - 2015, p. 247-268
|
Subject: | Gastgewerbe | Hospitality industry | Markenführung | Brand management |
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