The challenge of marketing to the EU

Business Insights: Europe provides a detailed comparative study across all countries in the EU, looking at the requirements in terms of finance and accounting, tax, employment and facilities when establishing an office outside the usual home market. When you set up a business in or expand into a new territory within the EU, you will find yourself in a jurisdiction where, in practice, the basis on which you conduct business can be completely different from your home market. Business Insights: Europe will allow you to know ahead of time what legal, taxation and employment regulations you will face, revealing how to avoid the bureaucracy and 'pen pushing' which can dramatically affect your chances of success. A practical handbook and indispensable source of advice, Business Insights: Europe will first discuss the key issues that need to be addressed when drawing up a business plan for operating in a new EU market. It will also give a detailed breakdown of the legal, financial, tax and accounting practices you must observe if you are to set up and run your business on an efficient and effective basis, while distinguishing between exporting from the UK and running an office, branch or subsidiary within the EU.