The champion effect in peer-to-peer giving : successful campaigns highlight fundraisers more than causes
Year of publication: |
2019
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Authors: | Chapman, Cassandra M. ; Masser, Barbara M. ; Louis, Winnifred R. |
Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 48.2019, 3, p. 572-592
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Subject: | fundraising | charitable giving | peer-to-peer | social networks | best practice | Fundraising | Soziales Netzwerk | Social network | Wohltätigkeit | Charity | Nonprofit-Organisation | Nonprofit organization | Social Web | Social web | Gemeinnützige Organisation | Charitable organization | Nonprofit-Marketing | Nonprofit marketing | Altruismus | Altruism |
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