The changing importance of affective trust and cognitive trust across he relationship lifecycle : a study of business-to-business relationships
David Dowell; Mark Morrison; Troy Heffernan
| Year of publication: |
2015
|
|---|---|
| Authors: | Dowell, David ; Morrison, Mark D. ; Heffernan, Troy |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 44.2015, p. 119-130
|
| Subject: | Trust | Commitment | Liking | Relationship performance | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481957