The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Matthew E. Sarkees and M. Paula Fitzgerald
| Year of publication: |
2016
|
|---|---|
| Authors: | Sarkees, Matthew E. ; Fitzgerald, M. Paula |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 10.2016, 2, p. 148-160
|
| Subject: | Healthcare | Pharmaceutical marketing | Off-label promotion | Customer decisions | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Gesundheitswesen | Health care system | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Arzneimittelmarkt | Pharmaceutical market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-08-2015-0042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591731