The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Year of publication: |
2022
|
---|---|
Authors: | Choudhary, Sharuti ; Roy, Subhadip |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 4, p. 570-586
|
Subject: | Advertisements | Children | Children and brands | Children portrayal | Content analysis | India | Indien | Kinder | Zielgruppe | Target group | Werbewirkung | Advertising effects | Werbung | Advertising | Markenführung | Brand management |
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