The changing relationship between media and marketing
Jonathan Hardy
| Year of publication: |
2013
|
|---|---|
| Authors: | Hardy, Jonathan ; Hackley née Tiwsakul, Rungpaka Amy |
| Published in: |
Promotional culture and convergence : markets, methods, media. - London : Routledge, ISBN 978-0-415-67280-1. - 2013, p. 125-150
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014567859