The Changing Strategies of International Business : How MNEs Manage in a Changing Commercial and Political Landscape

edited by Agnieszka Chidlow, Pervez N. Ghauri, Thomas Buckley, Emma C. Gardner, Amir Qamar, Emily Pickering

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy

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Year of publication:	2019
Other Persons:	Chidlow, Agnieszka (ed.) ; Ghauri, Pervez N. (ed.) ; Buckley, Thomas (ed.) ; Gardner, Emma C. (ed.) ; Qamar, Amir (ed.) ; Pickering, Emily (ed.)
Publisher:	Cham : Springer International Publishing
Subject:	Multinationales Unternehmen \| Transnational corporation \| Strategisches Management \| Strategic management

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Extent:	Online-Ressource (XVI, 243 p. 15 illus, online resource)
Series:	The Academy of International Business Springer eBook Collection SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-03931-8 ; 978-3-030-03930-1 ; 978-3-030-03932-5
Other identifiers:	10.1007/978-3-030-03931-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012396132